What is there behind the scratch field?
Art Gallery Serdica at Zhenski Pazar Market presents Scratch Art, the first solo exhibition by Eva Teneva-Zaikoff from the “50/50 or Fifty Fifty” series, which will be held from January 15 to February 14, 2020. Behind the Scratch Art idea there is a social experiment of the author, provoked by the modern mania for all Bulgarians to scratch fields that are different in shape and content, in the hope of winning quick money.
In Art Gallery Serdica, Eva Teneva-Zaikoff will present large format digital prints of figures covered with a scratch field located on interesting and challenging places. The scratch fields will be scratched by those present during the opening of the exhibition, which will take place on January 15 at 18:30. Eva Teneva-Zaikoff will provoke the expectations of the guests of the vernissage – they will not find the expected but something completely different, i.e. texts, funny messages, new images and other surprises.
We are pleased to invite you to the opening of the Scratch Art exhibition on January 15, 2020 at 18:30. We will be waiting for you with a good mood, provocations, opportunities to win an original print, signed by Eva Teneva-Zaikoff and be part of our social experiment on the artist’s birthday.
The Scratch Art exhibition will present large format digital prints based on original pencil, charcoal and dry pastel drawings from the author’s student period. Scratch fields are manually collaged on the prints, under which there are various messages. The power of the drawing remains despite the distance of time. New media help express the idea and make the drawings relevant even today on a different perspective.
“Messages for material gain, rewards and money are coming from everywhere, enough to sustain several generations. But no one offers us to win an intellectual, cultural or other artifact that will fill the gap in the soul,” Eva Teneva-Zaikoff explains as a reason for her exhibition.
This exhibition will offer a new experience for the viewer, which “winks with a slight irony to the values of our society, to what is important and whether we managed to go through the cultural transition without getting our hands dirty with compromises,” the author adds.